Process-based Strategic Planning, 4th Edition by Rudolf Grunig, Richard Kuhn

Process-based Strategic Planning, 4th Edition



Download Process-based Strategic Planning, 4th Edition




Process-based Strategic Planning, 4th Edition Rudolf Grunig, Richard Kuhn ebook
Language: English
Page: 407
Format: pdf
ISBN: 3540327541, 9783540366089
Publisher:

Language Notes

Text: English (translation)
Original Language: German
--This text refers to an alternate

edition.

From the Back Cover

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
--This text refers to an alternate

edition.

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